Skip to creating a property unless you want to create a separate account for this website and/or app. Your first step is to set up an Analytics account, unless you already have one. Native support ensures that you get the benefits of any Analytics related improvements that your platform may provide in the future. Although you're able to set up your site by pasting the Google tag (gtag.js) snippet manually into your platform's custom HTML field, it's better if your platform provides native support and accepts a "G-" ID. Contact your CMS’s technical support indicating that you would like the platform to support Google Analytics 4 properties through Google’s modern Google tag (you may wish to include a link to our developer documentation). ![]() Do not simply paste your "G-" ID into the field that your CMS-Analytics integration provides. Follow the instructions for your platform, below.
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